No-fuss PAK’nSAVE

An iconic New Zealand brand

The revamped identity needed to retain its previous ‘no-fuss’ food warehouse image yet also present a ‘fresh face’. We wanted, and feel we have created, a powerful ‘no-fuss’ brand. The signage is simple and we’ve established a consistent modern PAK’nSAVE look throughout the country. Yellow, black and white are strong colours but the PAK’nSAVE brand has always had its point of difference and Sanders Design have helped PAK’n SAVE become the food warehouse they want to be.