Foodstuffs North Island

The merger of their Auckland and Wellington co-operatives prompted Foodstuffs to create an identity for the newly established Foodstuffs North Island Limited company. This effectively made them New Zealand’s third largest company and thus it was essential that their new brand was appropriate for the larger scale of their business.

The rollout involved signage and wayfinding for their support and distribution offices, new digital material, printed collateral, documentation and various other touchpoints all of which were incorporated into a brand guidelines.