ASB North Wharf Signage

A new head office for ASB

ASB North Wharf is revolutionary in terms of architecture, sustainable principles and introducing a new culture of Activity Based Working. Our task was to create a comprehensive signage system that integrated with the architecture and ASB’s brand. This also involved creating identities for the many meeting zones, known as “boathouses” throughout the building. The project required a discrete wayfinding system in both physical and digital forms.

Photography: John Gollings, Sean McCabe