ASB Brand Identity

An iconic financial brand

Presenting the face of a New Zealand business icon included the creation and implementation of the logo and brand identity. This included brand standards for the identity, branches, regional centres, naming rights, sponsorships and much more.

Working with ASB, architects and signage manufacturers, branches were rolled out across New Zealand. Comprehensive manuals ensured that consistency was maintained across brand applications. This includes:

ASB Branches (nationwide)

ASB Regional Centres (nationwide)

ASB North Wharf (ASB Head Office, Auckland)

ASB Stand Eden Park

ASB Tennis Arena, Auckland

ASB Showgrounds, Auckland

ASB Sports Centre, Wellington

ASB Baypark, Tauranga